Challenge 

Crate and Barrel wanted to leverage the Black Friday shopping phenomenon by creating a unique event, “Crate Friday,” specifically tailored for the UAE and KSA markets. The goal was to drive online engagement, boost sales, and increase foot traffic in stores. 

Precise’s Role 

Precise was tasked with developing and executing a comprehensive digital strategy to launch Crate Friday, ensuring the event resonated with the regional audience: 

• Strategic Customization: We conducted extensive research into local market trends and consumer preferences to create content that felt relevant and engaging. Our approach blended the appeal of Crate and Barrel’s established US campaigns with regional nuances. 
• Content Creation: We produced a series of in-store reels and ASMR videos tailored to Crate and Barrel’s brand identity. These videos were designed to build anticipation, highlight key products, and create a sense of urgency, encouraging immediate customer action. 
• Phased Rollout: We structured the campaign into teaser, launch, and final push phases. By gradually increasing the intensity of messaging, we kept the audience engaged and maximized impact at each stage. 

Outcome 

Crate Friday successfully boosted engagement and drove customer interaction across digital platforms. The campaign achieved: 

• Instagram Website Clicks: 2.21K 
• Total Engagement: Increased to 2.92% 
• Account Reach: 64K 
• Video Views: 40.7K 

Through targeted content and strategic execution, Precise effectively positioned Crate Friday as a standout event, enhancing Crate and Barrel’s market presence in the UAE and KSA.